Built on craft,
Driven by intent.

Profile

Est. 2007

Founded in 2007 as Nativo, we’ve grown into Off-the-Record, a full-service branding and technology studio led by a team of creatives, strategists, designers, and engineers. We collaborate with ambitious brands to create purposeful and impactful work that consistently exceeds expectations.

Independent at our core, we specialize in design and brand development through a culture-shaping lens—blending art, strategy, and innovation. From foundational strategy to visual identity, we help brands define, elevate, and expand their presence with clarity and style.

With a globally diverse team, we value difference, welcome new perspectives, and build ideas that resonate across industries and cultures.

Practice

Process

Principles

Values

Practice

Process

Principles

Values

Practice

Process

Principles

Values

Practice

Process

Principles

Values

Disciplines

+ Brand Identity

— Brand Content
— Brand Guidelines
— Identity Systems
— Logotypes & Marks
— Naming Systems
— Strategy & Positioning
— Voice & Storytelling

+ Activation & Space Design

— Brand Activations & Events
— Creative Experimentation
— Customer Experience Journey
— Exhibition Design
— Experience Design
— Interactive Installations
— Motion Design
— Set, Stage & Retail Design
— Signage & Wayfinding Systems
— Visual Language Development

+ Digital Media

— App & Interface Design
— Design Systems
— Motion & Animation
— Prototyping
— User Experience
— Website Design & Development

+ Production Management

— Fabrication & Manufacturing
— Large-Scale Installations
— Photography Production
— Post-Production
— Print & Material Sourcing
— Producer Management
— Project Management
— Prototype Development
— Set & Stage Production
— Video Production

+ Tactile Media

— Book Design
— Editorial Design
— Packaging
— Posters
— Print Materials

+ Visual Communication

— Creative Direction
— Art Direction
— Creative Direction
— Graphic Design
— Illustration
— Motion Graphics
— Retouching
— Type Design

Selected Clients

— A&E
— Allianz
— The Art of Shaving
— Billabong
— Bojangles
— Canal Sony
— Carnival Cruise
— Chile
— Driven Brands
— Emerge Americas
— Endeavor
— Fittipaldi Racing

— For Eyes
— Ford
— Goldman Properties
— HBO
— JLL
— Knight Foundation
— Maaco
— Meineke
— Miami City Ballet
— Nuveen
— Parkway

— For Eyes
— Ford
— Goldman Properties
— HBO
— JLL
— Knight Foundation
— Maaco
— Meineke
— Miami City Ballet
— Nuveen
— Parkway

— A&E
— Allianz
— The Art of Shaving
— Billabong
— Bojangles
— Canal Sony
— Carnival Cruise
— Chile
— Driven Brands
— Emerge Americas
— Endeavor
— Fittipaldi Racing

— Red Bull
— Red Bull Media House
— Red Bull Music Academy
— Samsung
— Take 5
— UM Motorcycles
— University of Miami
— Virgin Voyages
— Warner Channel
— Whistle Carwash
— World Happiness Summit